After several years working on editorial with french and international outdoor press, the last year divided between reports and personal artsy projects overseas, time was to refocus a little bit more on business.
Within the last month I took some time to prepare my 2012 marketing tools. I had my deadline drawn with the Ispo, the main winter/outdoor sports trade fair in Munich.
I started by listing the tool I might use to create an attractive and consistent visual context.
As I previously said, the website was updated, business cards were refreshed, a clear and illustrated newsletter was lauched and a bunch of brochures are ready to be spread during the fair. I also print a portfolio. Regarding the result I more than happy I’ve done this. It’s impressive how the pictures look better printed than on a screen!
Anyway, I’m ready to go and hurry to see how effective these new tools will be!