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Business Business !!

After several years working on editorial with french and international outdoor press, the last year divided between reports and personal artsy projects overseas, time was to refocus a little bit more on business.

Within the last month I took some time to prepare my 2012 marketing tools. I had my deadline drawn with the Ispo, the main winter/outdoor sports trade fair in Munich.

I started by listing the tool I might use to create an attractive and consistent visual context.

As I previously said, the website was updated, business cards were refreshed, a clear and illustrated newsletter was lauched and a bunch of brochures are ready to be spread during the fair. I also print a portfolio. Regarding the result I more than happy I’ve done this. It’s impressive how the pictures look better printed than on a screen!

Anyway, I’m ready to go and hurry to see how effective these new tools will be!

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Back to the Office!

A quick breath between my return home and all the Christmas craziness, and I was already gone again, driving toward Val d’Isère to shoot the brand new 2013 Degré7 collection within it’s natural environment : snow!

Easy mission, thanks to the massive dump during Christmas holidays which covered Tarentaise with shitload of our precious white gold! All pleasure was for us of course.

The team was already in the starting-block. Chloé Laget, Nico Boidevezi, Lénaïc Léard, Hervé Gouy and Marie-Charlotte Tissot were ready to rock every square centimeter of powder. On the other hand we had a groovy production unit, composed by my geeky photographer friend Andy Parant, Yves Thollon playing with the motion pictures and of course, your humble servant.

Our little crew went to cruise the slopes of Espace Killy (Tignes-Vald’Isère), looking for fresh snow, free from tracks. After three days, it became quite harder to find it but with little walks and climbs, it was still doable.

We completed the shooting by a bit of lifestyle and the job was done. It was nice to see everybody happy to ride together. The teamwork with Andy was great fun and efficient, let’s do it again next year.

You will find these photos and Andy’s with the new 2013 Degré7 winter collection.

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…And Happy New Year!

We are still in January. Somehow I guess I can still send my best wishes to everybody. Let 2012 be a rich and prosperous year for you all!

I know it comes a little bit on the late, but I have a very serious excuse. This early january was the right time to readjust and refresh my marketing tools.

Business cards with a faded address, a stagnant pictures website and worst of all, an unreadable french bog roll were enough reasons to start working on this.

I took my mission seriously and started to update the whole kit and caboodle.

Coming along the new business cards and the revisited website, I worked at a printed portfolio, to help to introduce my work during shows like the upcoming Ispo in Munich.

I also launched a newsletter to keep in touch with everybody and remind my customers I’m still alive and also show on which exiting new project I’m dedicated.

I’m glad it’s over by now. Knowing I can let myself drawn into winter and focus photography again.

In the meantime to get some fresh news from the cold, I invite you to enjoy my new portfolios at http://www.wittner-fabrice.com

Enjoy